Among the latest efforts in terms of reducing ecological footprint while providing better value, the HolyGrail 2.0 project ranks quite high. It is a project that focuses on providing additional information on the packaging we use on a daily basis to improve its recyclability and improve upon existing methods of packaging on a larger scale.
The main focus of the HolyGrail 2.0 project is digital watermarks that are compact in the final print and are able to withhold a lot of information. This can apply to providing information related to the manufacturer, material within the packaging, material of the packaging, information about any processed plastics that need to be treated differently – basically anything of that sort that works towards easier recycling and waste management. Of course, any type of information can be shared this way, but the general idea is to improve on sustainability of packaging and its effect on our environment. It is not always clear on what type of material was used to package a product, nor is it easy to actually acquire that information after the fact.
With digital watermarks, this issue is entirely resolved and it allows for packaging material to remain within its necessary loop, without piling up on a trash pile and causing an ecological disaster.
Koenig & Bauer is a logical addition to the project as they have significant experience in coding solutions and they are strongly focused on sustainability and efficiency in terms of manufacturing of printing presses and provide applicable software solutions to get the most out of the hardware they put out.